In a world where online dating has become more commonplace than traditional dating, it’s obvious that there are typical norms that have reached the pinnacle for the world of meeting new people. Whitney Wolfe Herd created Bumble to help stop all of the typical things men do on these apps to get laid. Everything from sending nudes easily or sexually harassing people online, these are all things that Bumble tries to properly tackle. Bumble is now the leading app with more than 22 million registered users and grew by more than 70 percent from last year.
Whitney Wolfe Herd Stops Horrific Online Dating Norms
The basic idea behind Bumble is that the app allows you to swipe on everyone you like, and in order for the match to be kept, the woman must start the conversation to keep it going. This helps stop the idea that men need to run and chase after these girls with aggressive messages. Now, women don’t have to worry about being harassed.
One of the most interesting aspects about Bumble and their new program is that they are always looking at the guy’s photos. Mirror selfies are not allowed to be on their profile. Based off of previous statistics, mirror selfies are the #1 most left swiped photos on other dating apps, and this is why Bumble wants all the men on the app not to make this a typical aspect of the brand. Whitney Wolfe Herd wants to provide a solution to this industry by creating these new rules and changing how society works.
Very recently, because of the huge amounts of success the app has gained, she was interviewed by Forbes and was on the cover to briefly talk about how this app came to be. It’s amazing how far this brand has come over the years and what they have accomplished, and there is no doubt they plan to continue renovating the brand to reach new heights.
Whitney Wolfe Herd also added in the friendship and Biz options, and these are great because people who don’t want to date could utilize these options and make friends or even business partners. It’s not always easy to do that in the world of online dating, but that is why Whitney made up these creations to provide a different and easy way to be very specific with what you are looking for. Bumble is definitely for the future.